introducing scent rituals
"Helping you check-in"
Woody, earthy, & slighty sweet
sandlewood, palo santo, gardenia
woo woo me
meditative scent ritual
helping you check-in
woody, earthy, & slightly sweet
"An anytime pick-me-up"
Crisp, floral, & piney
vetiver, geranium, cypress
sweet on you
balancing scent ritual
an anytime pick-me-up
crisp, floral, & piney
"Calm and soothing, ideal for pre-sleep"
Herbal, fruity, & warm
sweet marjoram, chamomile, lavender
relaxing scent ritual
calm and soothing, ideal for pre-sleep
herbal, fruity, & warm
"Energizing, to freshen up your mood"
Fresh, green, & spicy
frankincense, coriander, grapefruit, black pepper
dance with me
uplifting scent ritual
Energizing, to freshen up your mood
fresh, green, & spicy
"A supportive and restorative tonic"
Bright, warm, & lemony-flora
ginger, palmarosa, rosalina
tender loving care
vitality scent ritual
a supportive and restorative tonic
bright, warm, & lemony-flora
“The bottles are magic. My boyfriend is Shocks #2 fan, behind me”
—Rena, New York City, on her Scent Rituals Collection
“My shocks are literally getting me through my quarantine: zoom calls, daily tasks, mood swingsverything!”
—Ivanna, Los Angeles, on her Woo Woo Me
“As a long-time manager of low-level anxiety this is a beautiful addition to my tool kit when I am experiencing an attack. It's like a warm hug from the inside. I had no idea this essential oil therapy would alter my daily experience so acutely.“
—Elle, New York City, on her Tender Loving Care
“Because the base is floral water and not alcohol, I’m able to breathe in the mist and fully ground in those moments. Thank you for teaching me the beauty of aromatherapy.”
—Mae, New York City, on their Sweet On You
“Being a queer, Black artist, every day I choose me, and having a spray that reminds me to step into my personal power is priceless. Shocks of love is an integral part of my daily ceremony. It is my secret weapon”
—Jemelda, Brooklyn, on their Dance With Me
“After spritzing myself I use my Dreamlover all over my room. When I come back it feels so soothing and sexy here. Very comforting.”
—Saara, Brooklyn, on her Dreamlover
“My Shocks of Love scent ritual has been a game changer. I never thought that my relationship to scent could have such an effect on my energy levels and moods - but now that i think of it, it makes so much sense.”
—Elle, New York City, on her personalized Scent Ritual
“I absolutely loved everything about it - all the packaging, the branding, and of course the product itself. And all the LOVE that went into it”
—Emily, Brooklyn, on her Woo Woo Me
“Most colognes and perfumes are incredibly binaried. To have someone truly match my essence in a scent was a beautiful and powerful way to express my truth.”
—Peter, Orlando, on his Personalized Scent Ritual
“JF and I have worked together on two custom Scent Rituals and everytime i use them I feel surrounded by spirits and held in love. The products are true to their name.”
—Mae, New York City, on their personalized Scent Ritual
discover our ritual collections
Smaller sizes for bigger hearts. Discover our aromatherapy collections tailored to your ritual needs.SHOP OUR BUNDLES
more about shocks
who we are
As a fragrance house at the intersection of wellness, art, & beauty, we help people experience the power of scent in an embodied and meditative way.
Our founder and creative director Juan Felipe is a certified aromatherapist and self-taught perfumer.
what we support
We believe in elevating collective consciousness through personal and creative empowerment. Shocks began in the heart of Brooklyn’s local artist community, and so we champion artists however we can.
As a part of this, we have permanently pledged 5% of profits from our products to Activation Residency, a Black-led artist residency designed under principles of healing justice and mutual aid, focusing on Black, Brown, Indigenous, Trans and Queer bodies.
our formulation & sustainability
Shocks is committed to all-natural and sustainable fragrance, marrying an aromatherapeutic approach with a perfume aesthetic. Our scents are designed to be embodied rather than simply “worn”.
Our first product line Scent Rituals is vegan, cruelty-free non-toxic fragrance that is 100% alcohol-free, fully breathable and face & skin-friendly.
We source sustainably and ship all our packaging in recycled materials printed with non-toxic soy ink.
shocks presentsART DADDY
Art, much like scent, can elevate your experience of the world. Join Shocks and our very own Art Daddy on a mission to make “high art” accessible...