WHO WE ARE
Founded in 2020, shocks of love invites you to the “scent for self-care” revolution, empowering you & loved ones with all-natural, skin-nourishing aromatherapy. It’s not perfume––it’s self-care that smells amazing.
Our clean beauty fragrances harness the power of skin-care with mood-enhancing functional ingredients to offer you a playful & easy way to incorporate a daily meditative ritual.
shocks of love is a small business born from the self-care journey of our founder and creative director, Juan Felipe, a certified aromatherapist, meditation teacher, and self-taught perfumer.
WHAT WE SUPPORT
shocks began in the heart of Brooklyn’s local artist community, and we champion artists and creative empowerment however we can. As a part of this, we have pledged 5% of profits from our three flagship SCENT RITUALS to Activation Residency.
Activation is a Black-led artist residency designed under principles of healing justice and mutual aid, focusing on Black, Brown, Indigenous, Trans and Queer bodies.
OUR BLENDING & SUSTAINABILITY PHILOSOPHY
shocks is committed to all-natural and sustainable fragrance, marrying an aromatherapeutic approach with a perfume aesthetic. Our scents are designed to be embodied rather than simply “worn”.
SCENT RITUALS skincare aromatherapy is vegan, cruelty-free non-toxic fragrance that is 100% alcohol-free, fully breathable and face & skin-friendly.
We source sustainably and ship our products in eco-friendly recycled packaging materials printed with non-toxic soy ink.